If there is just one web marketing technique that will never go away then that will probably be article marketing. If you look back, you’ll see that article marketing has been around for a long time now. Webmasters and Internet marketers alike have employed article marketing to help increase exposure to their websites and blogs on a really large scale. Article marketing is perhaps the best way to build your brand, get more targeted traffic and raise the amount of long term exposure that you get.
The real question, then, is this: why are so many article marketers failing?
The reason is simple – they are submitting junk and the response they are getting is junk. They are the ones filling the Internet with terrible and polluting articles. How can you expect article marketing to work for them? In the article below we talk about three useful article marketing tips that actually work…
The title you assign to your article is incredibly important. If people aren’t opening or reading your articles, why are you bothering to submit them? You have to title your articles carefully. It’s important to take an approach that is both targeted and relevant.
Steer clear of appearing confusing or mysterious. This will cause the open rate of your articles to drop. Your article titles need to be as clear as you can make them. The effort that you put into creating a great title is going to take you really far. You should try to make all your articles as engaging as possible. When your articles don’t engage the audience, obviously you’ll have a hard time keeping them around. Work hard to make your articles as resourceful as you can make them. You’ll have an easier time engaging your readers when you use this method. You’ll also be well served by turning your articles into whole big questions that are begging for answers. And where does the reader find the answer to the question? Within a resource box! Your readers will click on your resource box, be taken to your website and be given the answers to the questions you’ve posed.
Trying to use your articles to sell things is a terrible idea.
Just say no to this idea — it won’t take you anywhere. If you are hoping to do something actually worthy of your work, stick to pre-selling. If you try to do any hardcore selling you will not see results. The very best strategy for the content you create is the pre-sell. This is how you warm up the people who read you. It’s how you turn a reader into a buyer. It’s where the honest action happens.
Each and every single thing you use to get further with your article marketing matters quite a lot.
Your end goal isn’t what really matters most. What is actually the most important thing is the amount of action that you want to take. If you are truly committed, you can get great long term results from your article marketing efforts. What’s even better is over-commitments and over delivery. If you want to stand out from the rest of your market, this is the absolute best way to do that. Get to work and act on these tips so that you can see firsthand what kind of results you can achieve.